What are the hot trends in healthcare in 2020?
2017-10-30
Recently, PricewaterhouseCoopers released "hot trends in the medical industry in 2017", which forecasts the development prospects of China's medical and health industry from the perspectives of emerging technologies, payment means and changes in consumer demand.
"11 emerging technologies will increasingly penetrate into people's daily medical care and daily life," said Xing Liping, partner of PricewaterhouseCoopers healthcare consulting services
AI: the top one is artificial intelligence (AI). AI will be applied to medical insurance claims and fraud detection. This technology has been applied to some high-end medical insurance and national health insurance funds in China to reduce fraud and speed up claims processing. Big companies like Baidu have noticed that the real value of AI is not limited to this, but to enhanced diagnosis, genetic analysis and precision medicine.
Telemedicine: telemedicine helps to reduce medical costs and save patients' time and energy. At present, dozens of Internet hospitals in China are the main drivers of telemedicine.
Medical robots: medical robots are one of the weaker ones in China. The share of medical robots in European and American countries accounts for 62% and 24% respectively. It has been applied in at least four fields in China, including university, surgery and rehabilitation.
VR: at present, the domestic application of virtual reality (VR) is to treat chronic diseases free of charge through necessary behavior changes. The Hong Kong Polytechnic University has developed and commercialized a virtual reality based rehabilitation training software to help patients with cognitive impairment improve their daily life and work skills.
Doctor practice platform: doctors' online practice platform will be more in-depth for patients, such as "doctor almond". Through this platform, patients can establish long-term and stable contact with doctors they are familiar with and trust, and have sufficient time and opportunity to communicate with doctors.
Accurate diagnosis: medical technology equipment will become more accurate and even have predictive ability. The increasing sensitivity of disease detection will reduce the occurrence of medical misdiagnosis. The focus is on the development of minimally invasive surgery and new compact devices, such as portable therapeutic ultrasound scanners, which are growing rapidly in the Chinese market.
Sensors and Trackers: Although China currently has 980 million mobile phone users, accounting for the world's largest mobile medical market share, mobile applications and platforms have not attracted active users, let alone bring in much revenue, as they often provide more dispersed value. Some valuable areas include: predicting users' health needs and designing game based models to translate demand into medical action; providing the largest health consumer market (elderly and chronic patients) and one-stop service platform. Intelligent wearable devices, which can measure vital signs, respiratory rate, blood pressure, heart rate, electrocardiogram and body temperature, are gradually used by surgical patients in operating rooms and solitary users in remote areas.
3D equipment: in China and Asia, more and more patients demand customized orthopedic implants, prosthesis and orthodontic treatment. However, the application of 3D electrical and equipment spare parts for supplier manufacturing and hospital services is often ignored, and remote medical places may often have this demand.
Next generation sequencing: This is an exciting area of research around the world, and it has been predicted that the technology will eventually be commercialized and the price will be reduced to $100. However, China has a reliable record in the speed and scale of technological optimization in the past. Companies such as BGI, Illumina and icarbonx are on this path.
Internet of things: most medical technology companies are upgrading services that are independent but compatible with their products. The interaction between devices, data collection, value-added operations, and data feedback is the value of many other users. The importance of network security in this field is higher than that in other industries, because most of the health data leakage and hacker incidents occur at the Internet of things access point.
Digital supply chain and blockchain: the integration of new data sources such as sensors and signal transmitters and medical machines provides opportunities for the development of China's health industry, not only improving safety and security, but also providing development opportunities in customization planning, procurement, production and delivery. Although the manufacturing industry is actively responding to the requirements of quality management system, blockchain solutions have great application potential in drug and food distribution and safety.
"Traditional enterprises in the health industry should continue to seek cooperation with technology start-ups and other new enterprises to jointly seek unique solutions and value-added services." Xing Liping said.
In addition to emerging technologies, PricewaterhouseCoopers predicts significant changes in healthcare payments.
At present, there are many problems in the traditional payment process of domestic hospitals, such as multiple payment links and slow payment speed. In 2017, the modernization process of medical payment system will be widely launched in the world, in order to create better consumption experience for patients. There are three main factors that determine whether patients have good consumption experience: the modernization level of medical payment system, information security and standardization degree.
Consumption upgrading and transformation will also bring new opportunities to the market. PwC predicts that health and related industries will remain a blue ocean market in China. Compared with the global market size of 1.49 trillion US dollars, China's market is still small, but it has expanded rapidly in recent years with an average annual double-digit growth rate, which is expected to reach 80 billion US dollars in 2020. And every year in China
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